User Experience (UX) design is key to engaging your user, helping to fully immerse them with your site or app and ultimately your product or service you sell. In this post, I give 5 simple ways you can improve UX on your site.
1. Don’t be un-contactable
There are plenty of websites I’ve been on in the past that simply need to include some sort of contact information, whether it’s an email address or phone number that are easy to locate.
Although forms are a great way to keep track on work enquires or questions, some users don’t want to fill in fields, giving someone they’ve never met personal data, they just want a direct email address! Why not give them that option in addition to the form?
2. Content is King – but keep it relevant and to the point
Everyone knows it and any SEO expert worth their salt will tell you ‘Content is king’ and yes, it is. But you must keep the site copy relevant and direct to your services or product.
As we’ve already established, copy is an important factor to the overall success of your site, so it has to be easy to read for all users, old and young.
some key text points:
- use an easy to read sans serif typeface for large sections of body copy
- differentiate key points and links from the basic copy (colour change, italics, underline)
- make sure line height is set, don’t rely on the auto settings
- contrast the text colour from it’s background
4. Add Prominence to Call to Actions
The call to action (CTA) is the make or break. Does the user use your product/services or not?
Again, make the CTA contrast from the background, make in noticeable and make it grab the users attention.
Use descriptive actions (ie: ‘Start your free trial’) rather than ‘read more’.
Link your body copy
Make sure you are giving the user the option to navigate through your website without using any top level navigation. Link the relevant inline keywords to inner pages and products. But for the love of all things holy don’t start writing ‘click here for … ‘.
5. Don’t be Scared of white Space
You don’t need to cram every pixel with content and imagery to get the user where you want them to be. Be clever with your layout, use the white space to your advantage. Giving the user less options to go here, there and everywhere gives you a better chance to manipulate their direction on your site and get them to where they need to be.
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